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Sales & Marketing Review


Are you at full occupancy? If not, why not? 

 

We offer a full sales and marketing consultancy service to student housing operators and investors worldwide. We work at all stages of the student housing lifecycle on mobilising student accommodation and established student housing assets. Our consultancy service starts with a review of current performance linking your sales figures to your marketing campaigns clearly and objectively.  


We research, implement and manage winning sales and marketing strategies that deliver students into beds. We look at micro and macro factors to ensure that both domestic and international student campaigns are aligned and high-performing. 


The first place to start is a Sales & Marketing review where we will take existing sales data and campaign information then consider how we can optimise the following:  


  • Source markets and attribution

  • CPA (cost per acquisition) for all channels

  • Team structure and requirements - central and property level
  • CRM System

  • University relationships and partnerships
  • Agent recruitment partnerships

  • Marketplace management strategies

  • Target market campaigns

  • Retargeting and remarketing

  • Social Media management

  • Marketing tech suites - E-mail, Chat, Social Media

  • Reviews

  • Content marketing 

  • PR and communications
  • Events
  • Pricing and category strategy

  • Rebooking and on-site marketing
  • Channel manager integration
  • Phone and chat systems 
  • Data Management Systems and Drives
  • Sales Messaging and processes
  • Sales and Marketing funnel automation

  • Intranet and internal communications

  • Source market office management - China, India

  • Paid campaigns (PPC) 

  • SEO and organic reach 

  • Website design and user journey

  • Booking engine integrations

  • Sales team management and training

  • Multimedia assets - 360 tours, videos, images

  • Online and print sales collateral

  • Tour process and highlights

  • Clearing campaigns

  • Housing Fairs and University Events

  • Local marketing campaigns 

  • Offline marketing and advertising

  • Geo-targeting

  • Brand partnerships 

  • Corporate Social Responsibly (CSR) and cause marketing

  • Outsourcing and agency management

  • Marketing at scale

  • Budgeting and scheduling

  • Goal-setting

  • Closing a booking


What do you have to do? 

  • Agree the scope of the review with your student housing consultant
  • Complete an online questionnaire
  • Provide required supporting information 
  • Be available for a tour of the asset or portfolio. 

What will our Sales & Marketing Consultants do? 

  • Initial consultation to discuss scope of the review based on size and locations. 
  • Detailed analysis of your current campaigns and sales performance.  
  • Analyse, review and make recommendations based on best-practice. 

What do you get at the end of your Sales & Marketing Review? 

  • Sales & Marketing Review Report
    • A detailed PDF document with the findings of our review. 
  • Sales & Marketing Review Summary 
    • A summary presentation of your review. 
  • Sales & Marketing Roadmap
    • A plan to help you achieve best-practice, future-proof your business and pioneer your industry.
  • Consultancy Support 
    • 3 x 1 hour consultations at 3, 6 and 12 months post-review.
CONTACT US 

For a FREE consultation get in touch with our team today. 

+44(0)7880038788
hi@studenthousingconsultancy.com